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Cookie Policy

Understanding how Zigyapan uses cookies, pixels, and tracking technologies to improve your experience.

Updated: Oct 2024

This Cookie Policy explains how Zigyapan ("we", "us", or "our") uses cookies and similar technologies to recognize you when you visit our website or interact with ads served by our network on Publisher websites.

1. What are Cookies?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Zigyapan) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies".

Wait, what are "Web Beacons"?

Apart from cookies, we may also use "web beacons" (also known as "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our website or viewed an ad on a Publisher's site. This allows us to monitor the traffic patterns and gauge the effectiveness of our advertising campaigns.


2. Why We Use Cookies

We use first-party and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Platform to operate, and we refer to these as "essential" or "strictly necessary" cookies.

A. Essential Cookies

These are strictly necessary to provide you with services available through our website and to use features such as secure login areas.

B. Analytics Cookies

These collect information that is used in aggregate form to help us understand how our website is being used or how effective our marketing campaigns are.

C. Advertising & Targeting Cookies (Crucial)

As an Ad Network, these are the most important cookies we use. They help us make advertising messages more relevant to you.

  • Frequency Capping: We use cookies to ensure you don't see the same ad over and over again.
  • Geo-Targeting: We use IP-based data stored in cookies to show ads relevant to your city or state.
  • Fraud Prevention: Cookies help us identify valid clicks versus bot activity or click fraud.
  • Attribution: To track if a user clicked an ad and later purchased a product, ensuring the Publisher gets paid correctly.

3. Third-Party Cookies

In addition to our own cookies, we may also use various third-parties cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.

For example, an Advertiser might use their own tracking pixel within a Zigyapan banner to see if you bought their product after clicking. We do not control these third-party cookies.


4. How can you control cookies?

You have the right to decide whether to accept or reject cookies. You can set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website though your access to some functionality and areas of our website may be restricted.

Manage settings in popular browsers:


5. Contact Us

If you have any questions about our use of cookies or other technologies, please email us at:

contact@zigyapan.com